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Lure Fishing Revolution! Affordable Tackle for Lure Anglers.

HTO is a brand dedicated to pushing lure fishing boundaries in the UK and Europe. Designed and tested in the UK, we are passionate about supplying the right tools for techniques employed across the lure fishing spectrum. With quality in mind, we strive to supply our goods at the right price points to meet every lure anglers level of experience.

Committed to bringing the lure fishing revolution to the masses, HTO has developed a range of lure fishing tackle to target all of our British species of fish. Whether freshwater or saltwater - we offer the tackle to catch them!

HTO’S lure fishing gear is developed and chosen by some of the Country’s most successful lure anglers – our ProStaff team regularly use, recommend and contribute to the innovation of our product range.

With a collection of high performance LRF, HRF and lure rods, as well as reasonably priced Technical end tackle such as jig heads, clips, weights and hooks, HTO is a key player in the Country's lure fishing revolution.

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HTO Know How


HTO Know How is a collection of short articles that explain some of the most frequently asked questions we receive. Visit HTO Know How...

Latest HTO Blogs, News and Video

Mike Thrussell Jnr

Slow Jigging Convert

Mike Thrussell Jnr looks back at two trips where he was converted to the way of slow jigging, targeting coalies and cod in Norway and wrasse and...

Jake Schogler

Autumn LRF Bounty

Autumn is a time for the bigger fish, Jake takes a look at some sure tactics to find the bigger fish amongst the kelp and the rocks.