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Pete Cook

Discipline: Boat and Shore Lure

Pete CookPete Cook grew up living by the sea and from a very young age, he always had huge enthusiasm for rock pooling and wading around trying to find basically anything which moved.

This naturally progressed into fishing the local rife for eels and small flounders with any bits of tackle he could get his hands on, sometimes just a handline but by this time, his enthusiasm for fishing would lead to his Mum and grandparents being bombarded with tackle requests for birthdays and Christmas.

Pete first started lure fishing when he was 12 down at the local canal, catching pike and perch with his trusty Abu high low in fluro orange, how he managed to keep hold of that lure for 2 seasons was beyond him as his casting back then was shocking, but in those days, far less finesse was used so pulling for a break would mean reeling in half a tree from time to time.

Moving on from this, Pete was fortunate to be taken under the careful guidance of a top Charter skipper in Littlehampton called Mike Pratt who owned the vessel “Blue Badger”.

Being from a single parent family, Pete’s Mum did her best but she had no clue about fishing so Mike took him under his wing and filled his head with so much info and enthusiasm he was blown away. Pete went on to fish with Mike for the next 4 years solid sometimes 2/3 times a week (school was boring). Unfortunately it all came to an end when Mike suddenly passed away, so he was left to go alone and the rest as they say is history.

For the past 20+ years Pete has been an avid angler enjoying himself on the journey, having been lucky enough to catch some very large fish including bass to 14lb on soft plastics.

He owns his own boat “bassjunkies ll” and specialises in (inshore and offshore) jigging with either soft plastics or jigs, but also enjoys fishing topwaters around the inshore reef systems and from the shore along the sussex coast.

Pete’s biggest tip for anyone getting into Saltwater lure fishing is “no two days are the same and always be prepared for change”

BRANDS: HTOHartAquawaveYGK, , Yokozuna, HeddonAsari

Latest Posts from Pete

Winter Wreck Pollack Fishing

Winter wreck pollack fishing can produce some huge pollack, Pete Cook takes a look at some light tackle techniques to help you catch a monster.

Cod Lures – Our Top Five

Targeting cod on lures is awesome fun on light jigging rods, we take a look at the tackle you need and our top five cod lures.

Winter Wonder Bass Leviathans

For some anglers the first signs of winter set the panic bells ringing, but it really doesn’t need to be like that. If you can locate fish, sport can be mind blowing as our recent bass fishing session would prove.

Designing the HTO Artic Eel Lure

Pete Cook runs through how he came up with the idea of the HTO Artic Eel and shows us some of the steps he took to design and create this hugely successful lure.

Our Prostaff


Adam Kirby Adam Kirby

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Andrew Hutchings Andrew Hutchings

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Billy Buckley Billy Buckley

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Callum Graham Callum Graham

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Charlie Tudball Charlie Tudball

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Jake Schogler Jake Schogler

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Joe Arch Joe Arch

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Lee Goddard Lee Goddard

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Mario Asprou Mario Asprou

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Martin Donald Martin Donald

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Oliver Hampton-Saint Oliver Hampton-Saint

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Pete Cook Pete Cook

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Rachael JarmanRachael Jarman

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Saul Page Saul Page

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Joeri Minderhoud Joeri Minderhoud

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Kees Gillissen Kees Gillissen

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