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HTO is a brand dedicated to pushing lure fishing boundaries in the UK and Europe. Designed and tested in the UK, we are passionate about supplying the right tools for techniques employed across the lure fishing spectrum. With quality in mind, we strive to supply our goods at the right price points to meet every lure anglers level of experience.

Use the tabs below to browse our entire selection of HTO products.

For more information, the latest news and blogs for HTO, please visit our HTO Mini Site.