A bag designed for carrying your bait, drinks and food and keeping it cool during the hot days. The bag is lightly coloured to promote heat reflection whilst the inside is protected by high quality insulation, wrapped in a foil fabric to keep the contents as cool as possible. This inner lining is also removable. The top of the bag features two openings, a small letterbox opening for taking out smaller items and a larger full cover opening to take bigger items out. The bag is fully foldable making it easy to carry when not in use.