Forward thinking tackle company TronixFishing recently held their inaugural Prostaff Meeting near Littlehampton, West Sussex. The meeting was the brain child of Managing Director George Cunningham who saw this as an ideal opportunity to discuss product development and marketing with the group. The 15 strong team of consultants includes some of the biggest names in sea match angling, lure, light game and street fishing.
Prostaff members were given a guided tour of the TronixFishing HQ followed by a morning session where they could view the new 2016 catalogue and look at and give feedback on new product launches for the coming year. Following lunch, the team were guided through the businesses marketing plans and were given an opportunity to discuss new product development ideas for 2017 and beyond.
George commented “We have big plans for our own brands Tronixpro and HTO and having the right people to advise us is incredibly important in creating products that not only sell but are exactly what the European market is looking for. Our team of prostaff are all as committed as we are in achieving our goals and producing some fantastic products. Year round these guys are testing samples in real fishing situations and suggesting ways in which products can be improved. The end result gives us a range of products that are well thought out and work in the situations they were designed for.”
Marketing Manager Mike Thrussell Jnr added “This was the ideal opportunity for us to gather our prostaff together to discuss our digital marketing plans for 2016-17. Our prostaff will be vital for spreading the word about our products and for generating the content that will inspire our end users to buy Tronix products generating sales for our retail customers.”
The TronixFishing 2016 catalogue is due to be sent out to all trade account holders by the middle of April.